Welcoming Consumers Back: Covering The COVID Bases In-Store
Updated: Oct 7, 2021
With Canada’s economy now re-opening in varying stages, retailers that have either been closed or been limited to curbside pickup are now contending with complex virus-protection protocols throughout their stores.
These include not only the more obvious distancing signage and 2-metre floor decals, but everything from capacity notices and point-of-sale shields to directions for placing used shopping carts and instructions for accessing the bathroom—right down to reminders like “Please don’t pick up items you don’t intend to buy”.
And these are in addition to the messaging retailers will need to display prominently throughout their premises reassuring customers that their health and safety are genuinely top-of-mind.
Having supported essential-service retailers throughout the pandemic, DCM has developed an all-in-one virus-prevention solution and is working with organizations in retail and other sectors to get them in place. The solution’s more tactical components include:
Distancing signage and floor decals
Plexiglass “sneeze guard” shields
Clean Screens that cover payment keypads and touchscreens
75% alcohol hand sanitizer—the formula is approved by the World Health Organization
Thermographic (heat-scanning) body cameras
At a more strategic level, DCM is helping organizations make their communications more responsive—for example, through a platform that enables users to quickly customize and deploy email and print campaigns. The pandemic has made regular customer communication more important, and companies need the technology to help them do that.
One of the hallmarks of retail has been its continual and dramatic change over the past decade or two. More than any other industry, retail has seen constant disruption, and has had to learn to work harder to win customers and drive sales. That perseverance may stand the industry in good stead as it prepares for the changes anticipated in the months to come.
Learn more about how DCM helps retailers meet industry challenges through insight, strategy, and flawless communication execution.